International toy company Mattel have announced that they will be launching a new set of dolls that represent various ethnicities, sizes and body types. This exciting new range will include dolls ranging in seven different skin tones, curvy body shapes and dolls who are petite in height, as well as dolls who are tall in stature.
This change comes after the criticism Mattel has received over the years, for selling a doll that represents a unattainable body type for young women. I think it is great that Mattel are finally making this change. Don’t get me wrong, Barbie was a huge part of my childhood, as I am sure she was for many young children. I always admired her long blonde hair and exciting lifestyle, that was portrayed through her various career changes, wardrobe choices and popularity. However, it is great to see dolls that look like me and many others around me. It is nice to feel represented.
Personally, I do not like the term “real woman” because I don’t feel that there is such a thing. I do think that it is very smart of Mattel to finally get on board with the concept of body positivity and follow the lead of their demographic and customers, which includes parents, as well as the children who will be playing with these toys.
I really like the fact that some of the dolls have funky hair colours, which also represent the fact that it is okay to experiment with your look and be different. I also feel the same way about Monster High dolls, I feel like they allow children to be playful and witness different types of style and fashion, which may help them discover who they are and what they enjoy style-wise.
Of course, there will always be people who will find a problem with Mattel’s efforts. “There will be people who say we haven’t gone far enough, or people who ask what’s next, question our commitment to this,’ said Tiana Missad, Mattel’s director. “Barbie is a lightning rod for conversation, and of course there will be a backlash.”
What do you think of the new and improved Barbie Dolls?
I think it is a positive step in the right direction and about damn time 🙂
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